​The Brand and Product Management program is designed to help you learn to manage brands and brand-related assets. Through your coursework, you will develop the ability to:

  • Manage existing brands
  • Plan, develop, launch and manage new brands
  • Assess brand equity
  • Understand the current branding environment
  • Use analytic, creative and organizational skills
  • Understand advertising and promotion management

A variety of professionals may be interested in the Brand and Product Management program, including:

  • Marketing professionals interested in acquiring expertise in brand and product management
  • Advertising professionals interested in learning about brands, and brand and product management
  • Brand managers, assistant brand managers and brand associates