Kellstadt Graduate School of Business

Master of Science in Marketing Analysis

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Through the Master of Science in Marketing Analysis students acquire competencies in the areas of marketing strategy and tactics; basic programming skills; knowledge of computer hardware and software; statistical training; and analyzing, interpreting and applying data. Employers seek graduates of this program for positions in database marketing and e-business. They value the integration of marketing skills with technical expertise. Graduates will be qualified to help develop effective marketing strategies based upon the analysis and interpretation of marketing data.

Individuals with an MBA degree or students currently enrolled in the MBA program may have up to six MBA courses count toward the requirements of the Master of Science in Marketing Analysis degree. The exact number of courses that can be double-counted in this manner depends upon the specific coursework of each individual.

DePaul University's Master of Science in Marketing Analysis will allow graduates to

  • Interface with both information systems and marketing departments.
  • Understand the structure and use of databases.
  • Create marketing strategies based upon high-level data interpretation.
  • Analyze data to detect trends, exceptions, insights and opportunities.

Prerequisites for the Master of Science in Marketing Analysis are as follows:

  • Business Calculus I (BMS 125)
  • Business Statistics (BMS 142)
  • Programming in Java I (CSC 211)
  • Discrete Mathematics I (MAT 140)
  • CSC 211 and MAT 140 are prerequisites for CSC course electives.

Curriculum

Required Core Courses include:

  • Decisions in Marketing Management (MKT 555)
  • Market Research I (MKT 525)
  • Marketing Knowledge Management (MKT 534)
  • Marketing Strategies and Planning (MKT 535)
  • Consumer Behavior (MKT 545)
  • Management of Information Technology (MIS 555)
  • Behavior in Organizations (MGT 500)

Students must choose five electives (two Marketing courses; two Informations Systems courses and one Economics course) from among the following courses:

  • Precision Marketing with Geodemographics (MKT 529)
  • Advanced Market Research (MKT 526)
  • Database Marketing (MKT 530)
  • Internet Marketing (MKT 595)
  • Data Management (MIS 673)
  • Knowledge Management (MIS 689)
  • Database Design (CSC 451)
  • Database Technologies (CSC 453)
  • Econmetric Methods for Business Analysis (ECO 510)
  • Business and Economic Forecasting (ECO 511)
  • Applied Time Series and Forecasting (ECO 512)
  • Advanced Econometrics (ECO 576)
  • Special Topics (ECO 798) must be a course oriented towards Statistics