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Customer Relationship Management Concentration

The Customer Relationship Management concentration is designed for students who are interested in planning, designing, and implementing data-driven customer management systems in either a business-to-business or business-to-consumer context. This concentration will students become proficient at:
:: Leveraging technology to enable CRM.
:: Implementing and evaluating CRM campaigns using information about communication strategies, market channel optimization, value chain strategies, and analytical methods.
:: Developing, implementing, and continuously-improving CRM strategies across multiple vertical markets.
:: Gathering data and using data-based information to maximize CRM decisions.

The Customer Relationship Management concentration is designed for:
:: Marketing professionals and students of marketing
:: Computer system technology professionals and students
:: Non-marketing business & non-computer system technical professionals and students
:: Entrepreneurs, General Management and Executives

Requirements

Students complete the Customer Relationship Management concentration by taking the following three courses:
:: Customer Relationship Management (MKT 530)
:: Campaign Management (MKT 531)
:: Measurement and analytics (MKT 532)