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Brand Management Concentration

The concentration in Brand Management is designed to help students learn to manage brands and brand-related assets. After completing the concentration, students will be able to:
:: manage existing brands
:: plan, develop, launch, and manage new brands
:: assess brand equity
:: understand the current branding environment
:: use analytic, creative and organizational skills
:: understand advertising and promotion management

This concentration is targeted toward the following types of professionals:
:: Marketing professionals interested in acquiring expertise in brand management
:: Advertising professionals interested in learning about brands and brand management
:: Brand Managers, Assistant Brand Managers, and Brand Associates

Requirements

Students complete this four-course concentration by taking the following courses:
:: Brand Management (MKT 541)
:: Brand Culture (MKT 542)
:: Consumer Behavior (MKT 545)
:: Advertising and Promotion Management (MKT 575)

Students seeking additional courses in this area are encouraged to choose from among the following:
:: Precision Marketing (MKT 529)
:: New Product Management (MKT 537)
:: Effective Business Communication (MKT 576)
:: Sales Organization and Management (MKT 579)
:: Services Marketing (MKT 590)