Customer Relationship Management Concentration

The Customer Relationship Management concentration is designed for students who are interested in planning, designing and implementing data-driven customer management systems in either a business-to-business or business-to-consumer context. This concentration will enable students to become proficient at:

Leveraging technology to enable CRM
Implementing and evaluating CRM campaigns using information about communication strategies, market channel optimization, value chain strategies and analytical methods
Developing, implementing and continuously improving CRM strategies across multiple vertical markets
Gathering data and using data-based information to maximize CRM decisions

The Customer Relationship Management concentration is designed for:

Marketing professionals and students of marketing
Computer system technology professionals and students
Non-marketing business and non-computer system technical professionals and students
Entrepreneurs, general management and executives