The Master of Science (MS) in Marketing program will provide you with the skills and foundational of knowledge to identify and develop products and services that address and meet customer needs. Courses are taught by faculty members with extensive experience in the marketing industry, bringing valuable real-world knowledge into the classroom.

Program Highlights

The MS in Marketing program curriculum includes a wide range of courses that will provide you with a solid foundation in market analysis, evaluating market activity and management strategies, including:

  • Analytical tools for marketing
  • Business conditions analysis
  • Decisions in marketing management
  • Effective business communication
  • Ethics
  • Financial accounting
  • Market research
  • Marketing strategies and planning


The MS in Marketing program offers three concentrations, allowing you to customize the program to meet your interests:

  • Business Development
  • Digital Marketing
  • Global Marketing

Program Participants

The MS in Marketing program is designed for students with a bachelor’s degree, or students who have earned or are earning an MBA.

Click here for Kellstadt Graduate School of Business admission requirements. 

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