The Consumer Insights program focuses on learning how to effectively use data and information for relational decision-making processes in a business environment. You will learn how to plan, execute, analyze and deliver high quality market research and analytics, as well as increase your research expertise.
In the Consumer Insights program you will develop the following skill set:
- The ability to plan, execute, analyze and deliver high quality market research to enhance business decision-making
- Become well versed in marketing research
- Knowledge of how to make effective and compelling analytical presentations in a client-based atmosphere
- The ability to use substantiated facts and inferences to support decision making