Assistant Professor of Marketing
Marina Girju’s teaching and research focus on predicting consumer behavior through
analysis of consumption data. Her published research includes a Review of Marketing
Science study on the socio-demographic trends affecting snack consumption. For
this study, Girju and her co-authors developed DemoImpact, a forecasting model
for predicting snack consumption for hundreds of snacks in dozens of
categories. Girju also co-authored a study for the Journal of Retailing that
examined how channel interactions influence product bundling
decisions by channel members.
She has presented her work at more than 100 industry conferences and
investor meetings. She
serves as a reviewer of marketing and business plan proposals for innovative
technologies and products for the National Science Foundation and has reviewed
academic research papers for Association for Consumer Research conferences.
Girju completed her PhD in Marketing at the University of Texas-Dallas.
Her dissertation topic was the supply and demand factors that affect individual
consumer behavior. She also holds an MBA in Marketing and Finance from the Cox
School of Business, Southern Methodist University, and a BS/BA from the
Politehnica University and Academy of Economic Studies, Bucharest, Romania.
previous industry work includes marketing research analyst roles at TNS Global Media, Frito-Lay, PepsiCo and The
World Bank, among other organizations. She received the PathFinder Award – Senior Market Research Analyst
from TNS Global Media
and a Best Research
Partner Award from Frito-Lay Inc.