Marina Girju

Assistant Professor of Marketing

(312) 362-5872

Marina Girju’s teaching and research focus on predicting consumer behavior through analysis of consumption data. Her published research inclu​des a Review of Marketing Science study on the socio-demo­graphic trends affecting snack consumption. For this study, Girju and her co-authors developed DemoImpact, a forecasting model for predicting snack consumption for hundreds of snacks in dozens of categories. Girju also co-authored a study for the Journal of Retailing that examined how channel interactions influence product bundling decisions by channel members.

She has presented her work at more than 100 industry conferences and investor meetings. She serves as a reviewer of marketing and business plan proposals for innovative technologies and products for the National Science Foundation and has reviewed academic research papers for Association for Consumer Research conferences.

Girju completed her PhD in Marketing at the University of Texas-Dallas. Her dissertation topic was the supply and demand factors that affect individual consumer behavior. She also holds an MBA in Marketing and Finance from the Cox School of Business, Southern Methodist University, and a BS/BA from the Politehnica University and Academy of Economic Studies, Bucharest, Romania.

Her previous industry work includes marketing research analyst roles at TNS Global Media, Frito-Lay, PepsiCo and The World Bank, among other organizations. She received the PathFinder Award – Senior Market Research Analyst from TNS Global Media and a Best Research Partner Award from Frito-Lay Inc.