Strategic Global Marketing

PROGRAM DESCRIPTION

The concept “globalization and world markets” currently is of immense interest throughout the world’s economies.  It’s appropriate and timely to introduce a concentration that is structured to address strategic global marketing issues.  The concept is recognized as an interconnected, multidimensional, complex and often a series of conflicting global, regional, and cross-border market/societal interactions that require timely and effective business/government/community strategies and decisions.  It is imperative that business students be educated to respond to an interdependent world of marketing challenges and opportunities.

Requirements

Three courses are required for the completion of this concentration:

IB 500 Global Economy
MKT 557 International Marketing
MKT 798 Marketing Across Cultures: A Global Perspective

Students seeking additional depth on this topic may select additional electives as follows:

ACC 567 International Aspects of U.S. Taxation
FIN 557/IB 530 International Finance
MGT 557/IB 540 International Management
MKT 534 Analytical Tools for Marketers
MKT 798 Marketing in Emerging Markets
MKT 798 Regional Marketing Study