The concentration in New Product Management is designed to educate participants on the planning, developing and launching of successful new products and services.
This concentration is targeted toward the following:
- Marketing professionals interested in acquiring expertise in new product and service development and management.
- Technical professionals interested in acquiring expertise in new product and service development and management.
- Product and service development professionals interested in learning tools and techniques for new product and service development and management.
- General Managers seeking to grow their businesses through the launch of successful new product and service lines.
Requirements
Students complete this three-course concentration by taking the following:
- ANALYTICAL TOOLS FOR MARKETERS (MKT 534)
- NEW PRODUCT MANAGEMENT (MKT 537)
- STRATEGIC PLANNING FOR NEW PRODUCT MANAGEMENT (MKT 798)