New Product Management Concentration

The concentration in New Product Management is designed to educate participants on the planning, developing and launching of successful new products and services.

This concentration is targeted toward the following:

  • Marketing professionals interested in acquiring expertise in new product and service development and management.
  • Technical professionals interested in acquiring expertise in new product and service development and management.
  • Product and service development professionals interested in learning tools and techniques for new product and service development and management.
  • General Managers seeking to grow their businesses through the launch of successful new product and service lines.

Requirements

Students complete this three-course concentration by taking the following:

  • ANALYTICAL TOOLS FOR MARKETERS (MKT 534)
  • NEW PRODUCT MANAGEMENT (MKT 537)
  • STRATEGIC PLANNING FOR NEW PRODUCT MANAGEMENT (MKT 798)