Marketing Strategy and Planning Concentration

The Marketing Strategy and Planning concentration is designed for students interested in participating in upper-level management decision-making. This concentration provides the skills and abilities needed to:

• Manage customers, product lines and new product development,
• Understand the design and sustainability of innovative business models,
• Develop systematic strategies to achieve firm objectives.

Requirements

To complete a Marketing Strategy and Planning concentration, students must take the following three courses.

• CUSTOMER RELATIONSHIP MANAGEMENT (MKT 530)
• MARKETING STRATEGIES AND PLANNING (MKT 535)
• DEVELOPING SUSTAINABLE BUSINESS MODELS (MKT 540)

While the three courses listed above are the only courses needed to complete the concentration, students interested in additional coursework are strongly encouraged to choose from among the following courses.

• BUSINESS TO BUSINESS MARKETING (MKT 550)
• INTERNATIONAL MARKETING (IB 550)
• EFFECTIVE BUSINESS COMMUNICATIONS (MKT 576)
• SERVICES MARKETING (MKT 590)