Marketing Research and Analysis Concentration

The increasingly competitive and fast-paced business environment creates a need for the use of data and information in more rational decision-making processes. The Marketing Research and analysis concentration teaches students to plan, execute, analyze and deliver high-quality market research and analytics. This concentration is designed for professionals interested in increasing their research expertise as well as professionals interested in furthering their careers in the Marketing Research field.

The Marketing Research and Analysis concentration will provide students with the following skills and abilities:

Learn to plan, execute, analyze and deliver high-quality market research to enhance business decision-making
Become well versed in marketing research
Make analytical presentations in a client-based atmosphere
Use substantiated facts and inferences to support decision-making

Requirements

To complete a Marketing Research and Analysis concentration, students must take four courses.

MARKETING RESEARCH I (MKT 525)
PRECISION MARKETING WITH GEODEMOGRAPHICS (MKT 529)
ANALYTICAL TOOLS FOR MARKETERS (MKT 534)
CONSUMER BEHAVIOR (MKT 545)

While the four courses listed above are the only courses needed to complete the concentration, students interested in additional coursework are strongly encouraged to choose from among the following courses.