Marketing Management Concentration

The Marketing Management concentration is designed to develop and sharpen skills in analysis, planning and control of marketing activities. The concentration aims to provide students with the knowledge and skills to identify and develop programs and products that meet customer needs and to prepare students for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions within a firm.

Requirements

The concentration requires students to complete:

• MARKETING RESEARCH (MKT 525)
• CONSUMER BEHAVIOR (MKT 545)

and two additional graduate-level marketing courses.  Students are encouraged to consult with department faculty for course recommendations.