Kellstadt Graduate School of Business

Integrated Marketing Communications

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Firms are increasingly interested in coordinating their promotional efforts to maximize their effectiveness.  The Integrated Marketing Communications concentration helps students acquire the skills and abilities needed to plan and execute marketing communications campaigns. 

This concentration would be of interest to:

  • Advertising account executives
  • Media sales professionals
  • Advertising Coordinators and Directors
  • Public Relations specialists
  • Non-profit development officers

 
The Integrated Marketing Communications concentration offers a package of benefits unique to DePaul:

  • Business school rigor
  • Communications courses supported by outside professional organizations like CADM and BMA
  • Internship opportunities at Chicago area agencies and media

 
To complete the Integrated Marketing Communications concentration, students must take the following three courses:

ADVERTISING AND SALES PROMOTION  (MKT 575)
SALES STRATEGY AND TECHNOLOGY (MKT 578)
INTERNET AND INTERACTIVE MARKETING (MKT 595)