Kellstadt Graduate School of Business

Brand Management Concentration

The concentration in Brand Management is designed to help students learn to manage brands and brand-related assets. After completing the concentration, students will be able to:

  • manage existing brands
  • plan, develop, launch and manage new brands
  • assess brand equity
  • understand the current branding environment
  • use analytic, creative and organizational skills
  • understand advertising and promotion management.

This concentration is targeted toward the following types of professionals:

  • Marketing professionals interested in acquiring expertise in brand management
  • Advertising professionals interested in learning about brands and brand management
  • Brand managers, assistant brand managers and brand associates

Requirements

Students complete this four-course concentration by taking the following courses:

  • BRAND MANAGEMENT (MKT 541)
  • BRAND CULTURE (MKT 542)
  • CONSUMER BEHAVIOR (MKT 545)
  • ADVERTISING AND PROMOTION MANAGEMENT (MKT 575)

Students seeking additional courses in this area are encouraged to choose from among the following:

  • PRECISION MARKETING (MKT 529)
  • NEW PRODUCT MANAGEMENT (MKT 537)
  • EFFECTIVE BUSINESS COMMUNICATION (MKT 576)
  • SALES ORGANIZATION AND MANAGEMENT (MKT 579)
  • SERVICES MARKETING (MKT 590)